Magners Cider is the world’s leading cider brand. Storm Creative was tasked with developing a creative campaign for the Australian launch of Magners Cider on tap. The campaign included print and out-of-home advertising and point of sale materials.
My roles on the project were as Art Director, Copywriter and Retouching Artist responsible for the development and presentation of all initial concepts and headline ideas to the client.
I then developed the hero image to completion and helped the Storm design team to produce the campaign collateral, which included print advertising for consumer and trade magazines, and a POS suite.
The creative I developed was then utilised to build a suite of Point of Sale materials to promote the launch in bars and hotels across Australia. The POS suite included bar runners, empty belly pole posters, bunting, coasters and tap talkers.