Cape Grim Water

Cape Grim in Tasmania has the world's lowest air pollution levels and, consequently also has the the world's cleanest rainfall. This rain is harvested and bottled to make the purest water on the planet. Storm Creative was tasked to develop a range of ads including press and out-of-home advertising to promote this premium bottled water brand. I was the art-director on the project responsible for concept development, image selection, copywriting, design and retouching.