Gaymers Cider Launch

Point of Sale materials I developed for the Australian launch of Gaymers Cider. Storm Creative commissioned the wooden cider case that was custom made to fit in the frame of a Fixie bicycle and given away in a draw at every Porters Liquor stores across New South Wales. As Art Director I adapted the global creative for Gaymers Cider for the campaign, commissioning an illustrator to produce an illustration of the prize to use in the creative and developing headline options to present to the client. The success of this launch campaign encouraged Bacardi Australia to run the same campaign at Harry Brown liquor stores in Queensland.