The key visual for the campaign was an illustration of Australia that featured pioneering people, events and landmarks from Australia's history, such as the Hartog Plate, Burke & Wills, Batman's Treaty, Uluru, Collins Street in Melbourne and the Sydney Opera House.

Once the finalists were selected, we produced illustrations of the pioneering explorers or entrepreneurs that had inspired their drinks.

The illustrations were featured in the book of cocktails that was given away as a gift with every purchase of Glenfiddich 12 Year Old.

Willam Grant - The founder and original pioneer of William Grant & Sons Ltd. 

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