![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/615f3da8-2378-4552-8bff-2d6c6378f999_rw_1200.jpg?h=8a2b0bc3ce00982a55e4f0adf1d56623)
The key visual for the campaign was an illustration of Australia that featured pioneering people, events and landmarks from Australia's history, such as the Hartog Plate, Burke & Wills, Batman's Treaty, Uluru, Collins Street in Melbourne and the Sydney Opera House.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/3b35f749-a9e4-4d80-b561-ae5ed4653ca9_rw_1920.jpg?h=a41494cb8a9985eccb95619160588153)
Once the finalists were selected, we produced illustrations of the pioneering explorers or entrepreneurs that had inspired their drinks.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/b0afbb69-4f5f-4173-8d80-94a9d9a29195_rw_1920.png?h=2a56c29762cadd17bbc6e906842a41e9)
The illustrations were featured in the book of cocktails that was given away as a gift with every purchase of Glenfiddich 12 Year Old.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/f6a6e18b-31f5-4ca2-b68d-87c14640e421_rw_1920.jpg?h=a17e79e00fa8a2e8d130d39e0a39bb4f)
Willam Grant - The founder and original pioneer of William Grant & Sons Ltd.