Canon Australia

I worked on this project whilst freelancing for Zoo Republic. My responsibilities included ideation and concept development and 2 out of 3 of the final concepts that were shown to the client were mine. I was then asked back to Zoo Republic to take the chosen concept through to finished art stage.

I was asked to develop concepts for the Canon Summer 2017/18 promotion.
Of the 3 final concepts presented to the client, I was responsible for the 2 concepts shown above.

The final campaign key visual featured an image supplied by the client.

The POS suite for the campaign consisted of A2 posters, A5 tear-off sheets, hanging mobiles and tent cards

The campaign also included an out-of-home component in shopping centres across Australia.

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