![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/73bf42a2-b631-480c-8b9d-a6e47bc765ff_rw_1200.png?h=cc20ac0e148c1acd892db8a3f28eb4a8)
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/baae8170-a561-4dec-a57a-bd124be4d346_rw_1200.png?h=856ec9df1755942b4cc28ac4193ac88c)
I was asked to develop concepts for the Canon Summer 2017/18 promotion.
Of the 3 final concepts presented to the client, I was responsible for the 2 concepts shown above.
Of the 3 final concepts presented to the client, I was responsible for the 2 concepts shown above.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/c2022301-912d-4d3c-89e5-6a4f366da345_rw_1200.png?h=3d76f76751c9b4027a294fc9f7994992)
The final campaign key visual featured an image supplied by the client.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/d13e6ead-24ba-4798-a75f-45cf1940e13b_rw_1200.png?h=cea5909269bc65ea9877da2cb2d0a7bb)
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/432411d2-2e97-4b4e-8099-c1deefa9f00a_rw_1920.png?h=b7b427b748c38bf7e53a045ebc1abf4a)
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/199826b0-a31a-4974-90c7-d894015409aa_rw_1200.png?h=f0eee97e834c97d6934edc33648383f0)
The POS suite for the campaign consisted of A2 posters, A5 tear-off sheets, hanging mobiles and tent cards
The campaign also included an out-of-home component in shopping centres across Australia.
![](https://cdn.myportfolio.com/8cb558a67a4f018c0f9af698fd142486/365cb41a-2871-4f70-996b-32a523b5209d_rw_1200.jpg?h=13b9972b48825484c814522dba1d7ffb)