I worked on this project whilst freelancing for Zoo Republic.
My responsibilities included ideation and concept development and 2 out of 3 of the final concepts that were shown to the client were mine.
I was then asked back to Zoo Republic to take the chosen concept through to finished art stage.
I was asked to develop concepts for the Canon Summer 2017/18 promotion. Of the 3 final concepts presented to the client, I was responsible for the 2 concepts shown above.
The final campaign key visual featured an image supplied by the client.
The POS suite for the campaign consisted of A2 posters, A5 tear-off sheets, hanging mobiles and tent cards
The campaign also included an out-of-home component in shopping centres across Australia.