I was asked to develop concepts for the Canon Summer 2017/18 promotion.
Of the 3 final concepts presented to the client, I was responsible for the 2 concepts shown above.
The final campaign key visual featured an image supplied by the client.
The POS suite for the campaign consisted of A2 posters, A5 tear-off sheets, hanging mobiles and tent cards
The campaign also included an out-of-home component in shopping centres across Australia.
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