Suntory Australia

The brief for this project was to create a press ad for Suntory Australia to communicate the range of whiskies from Ireland, Scotland and Japan that the company distributed. The purity of the water that is used to make it is a key factor in determining the taste and quality of a whisky. To communicate this, I wanted the ad to feature famous landmarks from Ireland (Kylemore Abbey), Scotland (Eilean Donan Castle) and Japan (Kinkakuji Temple) that are located near a pure water source. My roles on the project were as Art Director, Copywriter, Retoucher and Graphic Designer, responsible for the development and presentation of all initial concepts and headline ideas to the client. I then developed the art, including all retouching, to the published ad.